Great Smell – Car Diffuser Essential Oil

If you love the fresh smell of a car, you should think about having a look at Smiley Daisy and their new range of essential oil car diffuser, with their attractive designs in the range of car diffuser for essential oils now available.

Marketing Strategy
Our sense of smell is highly sophisticated, and can be shown by scientific means to influence how we think.  This is something that many companies have used to their advantage, by using particular scents in their stores and facilities to encourage shoppers to buy their products.

Abercrombie and Fitch
Abercrombie and Fitch were one of the first retailers to utilize the power of smell in their stores.  In the early days, their staff would simply walk around stores, spraying the chosen scent. This was not particularly effective and, in the early 2000’s, the company worked with a specialist to develop a system to release fragrance through a track lighting system. Anyone who has been in an Abercrombie and Fitch store will testify as to the effectiveness of the new system.

JW Marriot
Hotel chain J W Marriot are another brand who have invested in the power of smell concept.  The soft, fresh citrus smell is viewed as being as important as other environmental factors such as music and lighting in creating the right atmosphere according to JW Marriot executives.

Ford
The Ford Motor Company, as part of its overall re-branding of the Lincoln model, have developed a scent which is released through showroom ventilation systems to instil a feeling of warmth and luxury, two key elements of the brand being developed. The scent used is part of the strategy to make showrooms feel more relaxing and conducive to buying and selling cars. With scent playing an important part in not just memory but also emotion, it’s easy to understand how it can help.

Ocean Bank
Another American company, Ocean Bank, installed a scent delivery system in their 21 branches in Florida to great success and are now exploring the possibility of transferring scent onto things such as cheque books and pens.

So, the next time you are in a shop or other facility and notice the distinctive smell, remember it’s not only their for your comfort and well-being, it’s also being used as another tool to help convince you to buy.

If you’d like to take a look at the latest range of essential oil car diffusers, visit Smiley Daisy.